Step by step guide: how to open and run your own web studio

Talk of a web studio was. earlier. Today we 'll talk about how the studio to open, run and make sure that she was feeding at least one person. T. e. goal - a small, very small company to one person, himself a firm and a profit of 30-50 thousand. rubles. This is such a type at least for the sake of which all worth venturing a hemorrhoid.

1) Step reflections.

To begin, I always advise to think: but it you want? . It does not justify a. Here you have questions for the test:.
- Are you ready to work?.
- Are you ready to operate at a loss (T. e. will be working with someone and still pay extra for it)?.
- You are willing to work for 14-20 hours a day, if need be?.
- You are willing to work for 14-20 hours a day, regularly, for 2-3 years?.
- You are willing to lie?.
- Are you ready to lie constantly?.
- Are you ready to break the law?.
- Are you ready for what you might be called a crook?.

Here is a romantic business. If all the questions - yes, continue to.

2) Business Planning and Commercial Offers.

When I started, I do not have this. And he did a lot of stupid mistakes. And then read Kotler and laughed - as far as I was stupid and clumsy. So it is better to plan than to laugh and.

To do such a thing as a web -studio in the small town of Kaliningrad, or even like a big sort of Nizhny Novgorod, it is better to do everything at once. T. e. offer a full range of: site development, site promotion, site support, hosting and buying domain names. Development and support will give you customers, promotion and hosting - Bread. You can offer and one thing, but oddly enough, for a small studio is much more difficult than for a large. Customers are rare, and the more you hold them next to each other, the easier it will live on.

Therefore, since you took over the entire range of services, it is necessary to make the proposal. There should be two. Conditionally: short and full. Short includes basic information about the company (1 paragraph ) and then a paragraph for each type of service. Detailed - is one sheet for each type of service. You can go further. The most effective is the proposal does not even service a particular situation. For example, do not move, and the ' promotion of RR 1 ' - t. e. Your concrete action in this area.

How do I write it? . In the end I will make a small file with all sorts of nonsense. But it is better to write his own hands. The proposal is not a contract and the individual and it will be interesting, the better. In this case, it is important to you in words the ability to structure their activities.

A few words about pricing. In each region, it has its own, but we can outline the minimum wage for a site somewhere in the 18-20 thousand. rub. And the minimum promotion - to 3 thousand. rub. If you estimate that the loss of the promotion (local, of course) make up half of the payment, and the site - no more than a quarter ( until you start to hire performers), the plan for a minimum you will need to collect 3 sites per month and connect a client to promote . But, of course, obesity in this situation you will not face. Prices should be higher. And no dumping - a more expensive would be: better a single site at the right price than five at a significantly low.

3) Office.

And we do not need Office. Many people incorrectly believe that the company does not happen without an office. But the office is in our case did not give. Customers do not want to visit the Internet company. In the end, you're not trading pies. My client - a regional director of a large manufacturing company of his wife sitting in the office - a firm that has its own: just bored at home, and clients to it still will not go - the specifics of.

But we need maliciously site. For web site is not to have the studio is simply shameful and harmful. It is theoretically possible. But the work will be much harder. We also need a VDS and dealer an account with one of the registrars. Why - for hosting your own clients and registering domain names for them. Dealer an account costs nothing, normal VDS is from 20USD per month.

And do not forget to make the site. The more pompous he is - the better. Or let it be innovative. And it is not empty. You can not send texts themselves - natyrte and rewrite their own words. Do not be lazy - this is your office and it should look cool.

Now the phone. ICQ number 6 digits - that's cool, I gave a friend, but nothing replaces the normal telephone. And it's not a mobile. You can argue for years on the subject, what is bad mobile as a contact - it is bad. It is a fact. Need a landline number. You buy it separately or as an extra to your mobile - there is no difference. Buy.

fax. Fax needs. This is your megasupervazhny tool, if you live in Russia. In the U.S., you can use e-mail. But in Russia - just fax inspires confidence and provides the contact with the consumer. Fax is the second straight after the meeting.

And of course, a computer, a good monitor, laser printer, a dedicated Internet line. The rest - the pathos.

Channels of communication number two: ICQ, Skype - make, but a big role in business, they will not play. And who says that they will - just do not know how to use the phone or Skype mastered so that the phone is just a smoke, as well as what you this is almost certainly not be achieved.

Summary: Office Web site consists of studios, and imputed to the text on it, a workstation with a printer, a permanent connection to the Internet and fax. If something is not - have to buy.

4) Taxes.

Do you want to work with by legal entities? . I would recommend doing Ltd - Reporting more complicated than in IE, but the psychological factor will play in your favor. For PIs are still biased. Although in aggregate. T. e. If your IP is not slurred = better work than the company slurred - here more 'work' all things being equal.

Make Eureka - 3-6 thousand. rub. Zero Yurik cost you 3tys. * 12months. = 36 and all of the accountant. Perhaps you can somehow cheaper to negotiate with the preparation of reports. But if you are determined to break the law and all transactions to secretly - Yura for cover and first meetings (well, very sensitive and Ponte, president of the company has recently seen, ggyg ).

If Yurik nonzero, then the content will be more expensive. Grow up and pay an accountant, and there will be taxes. It should be remembered that once the firm is non-zero, then the salary can not be zero, and therefore taxes will zrp. And if a year or two passed, then the income tax to pay will not prevent. Or on the shaft, if the form - 6%.

For those who are completely in the tank. In forming the legal entity should immediately apply for a simplified form of taxation (even IE). Those two forms: 15 % profit, or 6 % from the shaft. I like the first. But the second - transparent and requires less body movement. Why not? . A list of authorized expenditure is approved and the horrible spending will not carry. So you have to spin. And when 6% of the shaft - all clear. What brought - with so much and took away. And remember that the Russian tax - the lowest in the world, with the exception of offshore.

For those who still do not understand: accountant willing to pay more - 15% are not willing to - 6%.

5) Paper.

One of the biggest problems at the same time the most enjoyable things - is record keeping. Business is business - not so easy here kinesh. And on the other hand, if you behave bezzalaberno, you will be thrown at the moment.

All offbiznes built on the formalism. In inetchikov it causes a shock. How! . Or signed and forgot about a couple of points about penalties. I happened - admit. In the blog, such cases are described.

Before starting a business should make yourself blanks: Eureka Yurik contract, employment contract Eureka by individuals, accounts, act, invoice. This minimum program. I have a contract for almost all services. Still, every year dozens of edits made.

The perfect contract - this is where you do not have, even if you do nothing, but the money you gave. The perfect contract for the client - this is where you do everything for free and at the end of the work say thank you. Truth is somewhere in the middle. Forms will be attached to the end of the post.

With the accounts and acts simply. But one thing about invoices and bills. You - web -studio. You are giving SERVICES. Relies on services act. no bill. The invoice is billed as a commodity, but not services. Do not let the extra securities to its customers. Thus, you are giving your head on a platter. The standard scheme yurvzaimootnosheny: a contract - by -act. Occasionally an application to the contract.

about applications. In every contract to avoid the ambiguities should be terms of reference ( TOR). And what is more, the less free of. If you remember - always good to govnoklientov 9 to 1. At one time I did not pay enough attention to this and nothing.

No less attention should be paid to your paper the relationship with employees. Statement would be cheaper to.

6) Begin. Search for clients.

Many are concerned about this particular item. but in vain. Here everything is thought out to them. Popunktno.

If Mother Nature has endowed you with patience and a language, you very lucky. Your sword - your fax and your plowshare - your plowshare. And let the living envied the dead businessmen. The optimal option: fax, call in 2-3 days. Fax - or a short version of a proposal for a particular stock. Call - for consideration. The quality of such work is low, but at 100 calls per day 20-30 orders per month, you are guaranteed. Another thing is that we should not reduce the rate and be more or less well-versed in business negotiations.

The passive technique is simply to send a fax. Who to send? . I would recommend for beginners to start with everybody or with the sludge, which probably does not respond - to gain experience and knowledge. Then you can tear milk - those who are more or less may be interested in and then move on to the cream. This is a long time, but effectively.

For the record - one day you can make 100 calls or send faxes 60. Monday morning and after lunch on Friday - the worst time and work on the trash. Send a Saturday is not so bad - absolutely faxes will be accepted - people are not included avtofaksy. The best day for phone calls and faxes - Thursday. By Thursday, the fever is over, and the rest is just a premonition before. All calls are important and primary sense to hold talks on Wednesday or Thursday - people these days anywhere especially not in a hurry.

Megapassivnaya technique - to ensure that you are called. For example, take your site to the top of the region. or megarekomendatsii. Or God's fishery. All beginners are hoping. And all beginners - it is complete garbage. Megapassiv begins at 3-5 years of work in this market.

Megaaktivnaya technique - to advertise. But! . This time. And it is worth the money. These are two. And offline hardly flows into the online. These are the three. How much do I know a web -studios, many of their customers are divided into the recommendation, by managers and sympathetic with the site or forum. Megaaktiv almost nothing gives. Maybe someone makes, but you will not find. Just the girls do not like virgins. Are you a brand new studio with his impress virgins in the jumper at the party rockers. And here I come, in torn jeans, unshaven and hairy, and take away your client, simply because I'm cool and I have made ​​more than a hundred sites and recommendations rumors. And all. Advertising has not worked. Exception - super active ads. But I can not imagine the price of web products, which would have justified the roller skating on TV almost round the clock. If you really want to spend your loot, or a loan - a ride on the local portal ( this is for you every effective TV).

7) Meetings.

This is terrible. This wild horror. I will never forget the girl that I put on the roll call, hearing interest at the end of the line, turned blue, pale, something bleated, and went. And do not come back. Consent of the client scares. strongly. It is important to cope with this. And to agree to a meeting.

Very much in the meeting are: possession of the subject, language proficiency. I have learned to master the language at school and reinforced at the university. The subject has mastered passing. And you weak? . Without a shadow of doubt.

Dress Code. Do I have to think - what to wear. must. According to statistics from the guys in suits can not conclude more agreements with other things being equal. I think that if I avoided the streamlined language in a conversation (which makes me too dull for those who are not subject to the Web ), wore a suit and poluboks, I would have had three times as many contracts. But I fuck - I'm a genius and I'm important to overcome, rather than a. And you, ordinary people, it makes sense to think about the suit, briefcase, PDA, and hair. Stupid, but it works.

that bear. Business cards, sentence ( a sheet of paper in a plastic file and the file in a folder).

accuracy. Again, fuck me, but better in five to ten minutes prior to the meeting. I like to be late - it raises my self-esteem, but it is often cost me contracts. Do you want a contract, create a feeling that you need it. The client likes to know that he has, but it is not you. So come early and make it clear that you have come before - this is important. If you come in advance and know about it only a secretary - and you can be late, no difference.

How to Negotiate. First - the essence of supply. You can precede her cart of his own coolness. What do you steeper, the closer you are to the bar by a self-assessment. Sometimes - you're the one factor that raises this above the self-esteem. I like to call a group of companies - although this is indeed the case (if not to think about the size of companies), but in any case, the pathos is often played in my hand, and the bottom it just killed on the spot customer. The next stage - to give a few words to the client. Sometimes it's a lot of words. The client need to suppress your own greatness, or to equalize myself with you. Then follows a dialogue. Often it is the summary of the meeting. I do not know how in the west, but in Russia the decision on a contract made ​​before the meeting, a meeting is held as a pregnancy test: yes -no. If you meet the compiled impression - the contract will be. Hence the suit and so on.

8) Agreement and through.

All your conversations are not worth a jigger, if the results you have not signed anything. Does not leave the meeting with an unsigned contract. Take care if you say yes to the agreement and stamp were in your hands. In the future you can do as you wish, but first - ask for signature. No contract - to say nothing.

The natural consequence of the agreement - advance. There are postpaid contract, but I would not recommend for beginners to work on them. This is not online, where you can zachmyrit complaints and feedback on the Council of Europe. You will throw, but you do not understand. Prepay for a beginner should be the cost of work. In SEO - it's not so difficult. In my estimation and monitoring of margins in the seo for Offa ranges from 100 to 300%. This means an advance payment of 25 to 50%.

Do not work up to billing. I know the euphoria after the conclusion of the contract. But that is not online. No money - the contract does not mean anything. The contract begins to mean something only after the transfer of funds. Come - have started to work.

The official confirmation of receipt of a transfer of money to the account, a copy of the payment with the bank, and in extreme cases - a letter of guarantee. The latter - a large naebalovo, but usually try to pay, if the letter was given.

No money - no work. It is better to lose unreliable customer than to fuck with piles of money knocking.

Do not use if you have not paid. This is a repeat for the third time. Whoever does not understand, I do not blame.

9) Workflow.

In fact the order was held. Turn it into a product is not so difficult at first sight. But only at first. Over the years, in the seo industry, I received two important points that make plugging in your path to a brighter future.

The first - the design. Client so accustomed to masturbation on the design that he was ready to do so indefinitely. It is important to pull the penis out of his hands and wave to him as a person - say, enough time and work for the purpose of this thing. Pulling is done through or by limiting the number of options or my way: to make the option agreement and agree to. If it is at least rough suits - working. No - fuck this client. A bit contrary to the tenets of 8), but it saves a lot of time. But most prefer to limit the number of options. Although this is usually poured into drochevo to victory. Be- e -ee!.

The second point usually occurs in the promotion of. T. e. to achieve results. The client will suck you to the last drop, if thereof will not be. But the CEO - is akin to magic, and the result is not so likely. Evidence of the same - the patient was better or worse - is visible even when the result according to the agreement is not reached. This is usually a cause for compensation of your labors. But not always. Be prepared for this.

Suppose that the stage design is passed. Stage of production, too - is the smallest of the cost in time, unless you are working with Bitrix. And the more tedious stage of filling. It's sad, but almost always have to take it on themselves. Always hear, always overfill tenth the cost of a site on its content. Even if you do not fill it. It's like lawyers - think about the client - write down the time, recalled a client for lunch - an hour.

Delivery of customer orders - always during masturbation. This is due to the fact that the client understands that after the signing of the act - it is one you and squeezes out of the situation until it all - everything that can. It is important at this stage appeal to the TOR, this is where you will remember your mistakes. It is important to record all petitions for changes and the changes themselves. As soon as the situation arises outside of TK at once - and by dopprilozhenie. And do not be afraid. At this point, the king is you, the customer is extremely difficult to jump, when 90 % of the way passed.

Passed, signed - a bill and goodbye. That's ' goodbye ', not ' long '. Each client is complete - an occasion to talk about the promotion and hosting. 70% of my clients are on my hosting and 50% ( last year) to promote. And the less I messed up a relationship with them - the higher the likelihood of new contracts.

10) The details.

In fact, if all the above is satisfied, then continue all around. But there are nuances. One of the nuances - Chernyak. Chernyakov does not always pay. Only if it is profitable. If you are at 6%, the discount on the Chernyak you are interested in not more than 5 %. In general, Cherniak is interesting only when the white is too much. And then this might be it put. So a couple of years you realize that you can manipulate the white income is not worse and you will be proud to throw in the face of the client that the work only by bank transfer.

Another caveat - rollback. Actually, this award contact person. In my life, kickbacks are extremely rare. Probably too small swimming. Typically, a rollback is done so - at a meeting you are hinting that would be nice to share. And tell how to share. Usually - it's wrapping on top of your price. If you agree, then the contract is placed on the amount of wrap, and then you nalom sponsor dishonest manager or official. But I say to myself - the practice of vicious. Not because of money will put little or. Both are unlikely. But self-esteem change. It is hard to feel right kid, standing up to their necks in shit.

There are lots of nuances and tax treaties. The first to do so that you do not get fucked. The latter must be careful to pay and pray that no one was to have the case. And from that you will save both adequate Accountant. That's why I usually do not skimp on call good accountant. Where in the U.S. attorney in Russia - Accountant.

There are nuances in the art of sales. But read the text of partition sales and the methodology will not lose. Better yet, find a niche.

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archive. download. :.
- Offer.
- A contract for site development.
- The agreement on promotion and TK site.
- Samples of the act and the bill of services rendered.

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In general, the organization and content of your own business takes time and money. But only at first glance it seems somewhat unrealistic. In fact, everything is not so difficult. Rodionov Anton. , Has recently gone on the free bread to confirm. Important - to decide. Once and for all break the umbilical cord with a wage job and even partially put an end to freelancing. Your business - your business is. Freelance can not be compared with him, even if brings significantly more money.

Freelance as a swimming pool - you can swim in it, but you can not sail on the horizon. And in my business - it is possible. There are limitations, but no more than when you were a kid and you were hammered, that should not hold the spoon with his hand, and pinch. get used.

I guess that should be a lot of questions, so ask. My answer is, and will expand through the post your comments.

Links and the census for the post are welcomed and encouraged.

Heh- heh, wrote a post up in the right column. )) Must now write a GREAT step by step instructions.
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